Zendesk Guide is a cloud-based platform that provides knowledge management tools for businesses to create and manage help center content, FAQs, and community forums.
Capture potential customer information for sales follow-up and nurturing.
Allow users to request product demos or free trials, signaling strong buying intent.
Promote webinars, trade shows, or conferences, and automate attendee follow-ups.
Test different subject lines, layouts, or call-to-actions to optimize marketing effectiveness.