DocumentationPricing GitHub Discord

Coding is now Product Management: Tuning Models is the New Coding.

by Vincent last updated on February 11, 20261 views

Blog>Coding is now Product Management: Tuning Models is the New Coding.

For the last 30 years, the definition of "software engineering" was stable: You translate business requirements into explicit, deterministic logic. You write the loops, you define the edge cases, and you control the flow.

That era is over.

As we move from deterministic code to probabilistic systems, the role of the software engineer is undergoing a violent shift. We are no longer writing the instructions; we are managing the intelligence that writes them.

The thesis is simple: Coding is becoming Product Management, and Tuning Models is the New Coding.

Here is the technical breakdown of why this is happening and what the new stack looks like.

1. The Death of Control Flow (The "What" vs. The "How")

In traditional engineering, the separation of concerns was clear. The Product Manager defined what the software should do ("The user should be able to reset their password"), and the Engineer defined how it happened (if user.exists() then send_email()).

With Large Language Models (LLMs), the how is abstracted away.

When you write a prompt or fine-tune a model, you are not telling the computer how to parse a sentence or summarize a document. You are describing the desired end state. You are providing constraints, examples, and success criteria.

  • Old World: You write a Regex to parse a date. (Implementation focused)
  • New World: You provide 5 examples of dates and tell the model, "Extract the date in ISO format." (Outcome-focused)

This is a Product Management workflow. You are defining the spec, and the model is the "junior engineer" figuring out the implementation details.

2. "Vibes" are the New Unit Tests

The hardest part of this shift is the move from binary pass/fail to qualitative evaluation.

In traditional code, a unit test passes or fails. assert result == 5.

In AI engineering, the output is stochastic. The result might be "correct" factually but "wrong" tonally.

  • "The model was too aggressive."
  • "The summary missed the nuance."
  • "The chatbot felt robotic."

These used to be design critiques. Now, they are bug reports. The "coding" work is no longer fixing a null pointer exception; it is adjusting the system prompt, lowering the temperature, or curating better few-shot examples to shift the "vibe" of the output. Engineers are now managing the "Product Feel" directly at the metal.

3. Data Curation is the New Refactoring

If the model is the engine, data is the fuel. In the old world, if your code was buggy, you refactored the syntax. In the new world, if your model is hallucinating, you refactor the data.

  • Prompt Engineering: This is just specialized documentation. You are writing a spec so clear that an alien superintelligence can't misunderstand it.
  • RAG (Retrieval Augmented Generation): This is dynamic context management. You are deciding what information is relevant for the "product" at runtime.
  • Fine-Tuning: This is the new optimization. Instead of rewriting a function in C++ for speed, you distill a massive model (GPT-4) into a smaller, specialized model (Llama 3 8B) by curating a high-quality dataset of "perfect behaviors."

The best "coders" today aren't the ones who know the most obscure Python libraries. They are the ones who can curate the cleanest datasets.

4. The New IDE: Evals & Observability

If coding is now Product Management, then our IDEs need to look like PM tools.

We are moving away from breakpoints and stack traces toward Evaluation Harnesses and Observability Dashboards.

  • The Loop: Run Prompt → Generate 100 outputs → Run "LLM-as-a-Judge" to score them → Tweak System Prompt → Repeat.

This looks exactly like A/B testing a product feature. The "code" is the experiment configuration. The "compiler" is the evaluation pipeline.

Conclusion: The Rise of the "AI Product Engineer"

We are entering an era where the barrier to building is zero, but the barrier to quality is infinite.

Anyone can prompt a model to write code. But only a true engineer can systematically tune that model to be reliable, safe, and performant at scale.

The engineer of 2026 isn't a bricklayer; they are an architect. They don't place every brick (line of code) themselves. They look at the wall, realize it's leaning slightly to the left (hallucinating), and issue a new set of blueprints (tuning) to correct the structure.

Coding isn't dead. It just got promoted.

Get start with Aden
Share:

The Execution Engine for High-Agency Swarms

The complete infrastructure to deploy, audit, and evolve your AI agent workforce. Move from brittle code to validated outcomes.